The Twice Baked team


Share a coffee with our team of industry experts

All of the Twice Baked core team started out as chefs and worked every role up to the top, amassing over 60 years of expertise on the way. Whatever your challenge is, we have the know-how and experience to guide you through it and help your project achieve its full potential.


Eli Nadel

Founder Eli is an experienced restauranteur with a demonstrated history of working in the food & beverages industry. Skilled in catering; expert in food & beverage; an extensive operations and multi-unit management background; and to cap it all a strong program & project management professional. Eli has all the expertise to deliver any and every venture.



Zach Cooper

A deep experience in the fast casual food market; multi-site management & operations, handling numerous openings and working as a Managing Director, Zach has delivered rapid, successful growth for restaurant groups as they scale. A great affinity with technology coupled with years of experience of food, menu development & recipe testing, he blends strategy, pragmatism and intuition.



Luis Castro

With thirty years of food industry experience in the UK and the USA, Luis has a strong base of industry knowledge. His work includes all key steps in the food chain ranging from farming to the end consumer. As an owner of food: manufacturing, software, and restaurant businesses he provides unique insight to help clients achieve their goals.


Associates & advisors

Twice Baked work with a hand-picked team to bring even more value to your project. Meet some of our wider family.


Matt Bateman




Ask us anything...

Our team knows the industry inside out, if you have a question we’d love to hear it and offer some guidance.

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